When we are in the process of designing a new website or re-designing an existing one, it’s easy to get lost in certain details, especially when it comes to aesthetics. True, that shade of red may not look good, and your logo might look better when placed at the screen’s right side – but these are all just a small part of what constitutes a truly successful website. If you want to focus on what really matters, namely: lead generation, SEO, awareness for your brand, and so on – then you need to concentrate on the bigger picture. Here are the top three principles you have to remember for successful website design.
The importance of keeping it simple
Whilst it’s important to pay attention to the look as well as feel of your site, keep in mind that most of your visitors won’t be too critical if you don’t have a sleek, stylish design. Your visitors are there to find specific information or complete a certain action. That being said, avoid adding design elements which are unnecessary – in other words, avoid elements which do not really have a practical purpose. To champion simplicity, avoid too many colours. It’s ideal to use two or more, but limit it to less than five. The typefaces should also be easily read. Graphics can be useful, but only apply them if they can help a visitor complete certain actions or perform a particular function.
The hierarchy of great web design
When it comes to your website, there is something referred to as ‘visual hierarchy’ as well. This is closely related to the concept of simplicity, in that you are organising and arranging certain elements which encourage visitors to gravitate towards them naturally. In order to optimise your design, you need to ‘lead’ guests to specific actions, but do it in a way that seems enjoyable and ‘natural.’ You can do this through adjusting the colours, sizes, and positions of various elements.
Make it easily navigable
Your site would need navigation which is intuitive – and this means making sure that your visitors will be able to find what they want. In an ideal setup, your visitor should be at your site and not have to consider what they are doing next. They should be able to move from one point to another as seamlessly as possible. You can do this by keeping your primary navigation structure as simple as can be, and make use of breadcrumbs (which allow users to keep track of their ‘trail’). Search boxes are a good choice as well, and links are always helpful.
When it comes to successful web design, web design Oxford specialists like Xist2 know all too well the importance of the three principles mentioned above. And with the right knowledge and output, your website can go very far indeed.
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