Top on-page SEO techniques that non-technical writers can use

Many website owners struggle with content. They create content on a regular basis, but they aren’t sure if the content is succeeding because they are not sure how to measure the success.

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If you want to make sure that your content is successful, follow these five top on-page SEO techniques that you can use even if you are not a technical writer.

Follow Industry Trends

The easiest way to make sure that you are creating relevant content is to keep up with the latest industry trends. Make sure to read any newsworthy articles that relate to your website, and post content that informs your readers about the industry that interests them.

Sit Down And Think About Your Audience

Ask yourself these questions: who is my target audience? What are they interested in? Will they find this content interesting or dull? Will they remember what they have read and share it with friends, or will they forget about it?

This will make it easier for you to get in the mind of your audience so you can create content that they find useful and interesting.

Make Sure That The First Paragraph Is Interesting

The first paragraph should be an interesting introduction that summarises the gist of the article well. This will grip readers and encourage them to read on.

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Use Multimedia

One of the most important things that you need to do with your content is include multimedia. If a user is faced with a big wall of text, they will feel overwhelmed and possibly leave your website. On the other hand, if you break the content up with images and videos, it will be more visually appealing.

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Use Links

According to Moz, linking throughout your content and website will make your website a more scalable, valuable resource, which will improve your search engine ranking so that you reach a bigger audience. You can do this by including links to valuable, top-quality websites that are linked to your website in some way.

However, it is important to avoid linking to low-quality spam websites as these websites will affect your SEO negatively and might cause your website to move down the search engine results page.

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